Driving Engagement, Conversions & Success
Embla Medical
Global Branding & Creative Campaigns
I led the global launch of POWER KNEE, the world’s first actively powered microprocessor knee by Össur. This multi-channel campaign introduced the groundbreaking technology to a global audience through a mix of digital advertising, social media, content marketing, and PR. By ensuring a seamless rollout of marketing assets across key regions, we successfully positioned POWER KNEE as a game-changing innovation in mobility.
Lead Generation
Drove a 50% increase in product inquiries from clinics and end-users through targeted digital campaigns.
Content
Produced a high-impact video campaign that generated 500K+ views within the first month.
Refurbed
eCommerce Growth in the Netherlands
At refurbed, I spearheaded marketing efforts to scale its presence in the Dutch market. By optimizing Google Ads, building strong affiliate partnerships, and improving customer retention strategies, I helped drive significant growth in online sales and brand recognition.
Optimalization
Boosted conversion rates by 25% through advanced A/B testing and CRO strategies.
Affiliate
Expanded affiliate network partnerships, increasing referral traffic by 60%.
Project Neon
Digital Performance Marketing
As Digital Marketing consultant at Bike24, I designed and executed data-driven campaigns that improved ROI across multiple product categories. By analyzing user behavior, fine-tuning paid media strategies, and optimizing content, I delivered measurable improvements in lead generation and ad performance.
Efficiency
Reduced cost-per-click (CPC) by 35% through smarter ad targeting and bidding strategies.
Conversion
Increased client revenue by 50% through high-converting digital campaigns.
Specialized Bicycles
Omnichannel eCommerce Strategy
I developed and executed an integrated digital and retail marketing strategy for Specialized Bicycle Components, ensuring a seamless experience for both online shoppers and in-store customers. By aligning eCommerce with physical retail efforts, I improved brand loyalty and customer engagement.
eCommerce
Drove a 30% increase in online sales by aligning digital promotions with in-store activations.
Strategy
Launched a localized content strategy, increasing organic traffic by 45%.